How can firms customize their products the case of apple

Online Marketing Dissertation Topic: How can firms customize their products? The case of Apple.

How can firms customize their products the case of apple

FBI expects more legal actions over encrypted devices Because the battle never went to court, we never got an answer on whether security or privacy takes priority. A year later, the only thing that's clear from the public battle is just how hazy everything still is.

And the conflict isn't going away anytime soon, especially if there's another terrorist attack. The question is whether you deal with it now when things are calm or later when the stakes are high.

Last week at the University of Glasgow in Scotland, he said that "it wasn't that we were being activists; it's that we were being asked to do something that we knew was wrong.

How can APPLE firms customize their products

And so we had a choice to just blindly do what the institution said to do, or to fight. And we just fought. Here's a quick refresher: Apple helped pull data from Farook's iCloud account, but some dates were missing.

And the FBI couldn't get into the phone because it didn't know the passcode. Apple refused, with Cook arguing that the order went too far and would threaten the security of all iPhone users. Bypassing the iPhone's password meant creating a "back door" in its iOS mobile software that could then be used to access every other iPhone, he said.

The two sides battled over the following weeks in legal filings and public comments. The fight ended with a whimper on March 21 -- the day before a slated court hearing -- when the FBI found a third party to unlock the phone. It turned out the government didn't need Apple's help after all.

A separate case in Brooklyn, New York, that involved a confessed drug dealer ended in a similar fashion, with the FBI dropping its request for Apple's help after finding another way into the iPhone.

In both instances, the FBI initially said Apple was the only organization that could get into the iPhones. But both times, the bureau ended up being able to access the phone with the help of third parties at the 11th hour. The government didn't specify in either instance who helped it get into the iPhones, but reports later named Israeli security firm Cellebrite as the company that helped the FBI in the San Bernardino case.

Cellebrite earlier this year was hackedsomething Apple had worried about. The encryption debate What the fight came down to was the encryption used on Farook's iPhone 5C. The technology scrambles data and requires a passcode before letting you have access. If investigators copied the hard drive, the data would remain scrambled.

And if investigators entered the wrong passcode 10 times, the iPhone's data would be wiped. Tech firms and privacy advocates argue that encryption is essential to secure personal information and communications. The government and law enforcement officials counter that encryption hurts their ability to investigate criminal and terrorist activity.

Apple's battle with the FBI got the average consumer and Congress thinking about the once wonky topic of encryption. It spurred others to act. Facebook-owned messaging app WhatsApp rolled out end-to-end encryption in early April, which means it doesn't have access to those messages and can't be forced to surrender them to the authorities.

FBI drops Apple court case after unlocking terrorist's The bill would have given federal judges the authority to order tech companies like Apple to help law enforcement officials access encrypted data.

How can firms customize their products the case of apple

Tech companies essentially would be legally required to build back doors into their products, the very thing Apple fought against. No other encryption bill has been proposed since. As of January, more than half the volume of internet traffic is now encrypted, according to Firefox browser maker Mozilla.

While Apple may not have been back in court over this issue, others have. Getty Images Microsoft and Google faced legal battles over giving law enforcement access to data stored in their cloud services, and law enforcement has asked Amazon to send recordings made by its Echo smart speaker that relate to a murder in Arkansas.

Microsoft has prevailed in court with its argument that it shouldn't have to hand over data held in an Irish data center until Ireland gives approval.Mar 17,  · It can add almost % charge to an iPhone or around 10% charge to an iPad Air.

Apple’s $29 iPhone 5S Dock charges your iPhone while holding it upright so that you can see it. Companies making accessories for Apple computers and other devices often try to imitate the look and feel of the products they are designed for, with brushed aluminum and glossy black surfaces.

At the same time, consumers appreciate that data sharing can lead to products and services that make their lives easier and more entertaining, educate them, and save them money.

Start studying SDSU Mktg Ch. 12 Learnsmart. Learn vocabulary, terms, and more with flashcards, games, and other study tools. they customize their products based on the input of these innovative consumers. lead user. When this occurs, they can hire outside firms such as IDEO, which help to create an environment that is conducive to.


Can harm U.S. firms' EXPORTS to international markets because of the price differential of the products. Thus, government oversight and control of economic and financial capital in the country affect not only local economic activity, but also foreign investments in the country.

Machine learning can pick up on those rhythms, helping companies recommend their products to customers when the timing is just right.

How can firms customize their products the case of apple

My company has used machine learning to .

Case Study on Apple's Business Strategies